Bitcoin’s Decline Fits A ‘Mild Bear Market,’ Says Strive CEO
Posted On June 12, 2026
Bitcoin’s (CRYPTO: BTC) current downturn may be painful, but Strive (NASDAQ:ASST) executive Matt Cole says the asset is already in a bottoming process and that new BTC-backed credit products could make future bear markets less severe.
Digital Credit As A New Bitcoin Bid
Speaking on the Bitcoin Magazine Podcast on June 10, Cole described the latest Bitcoin selloff as a “classic” but relatively mild bear market.
“The fundamentals around Bitcoin have never been stronger,” Cole said, pointing to growing institutional adoption, ETF distribution through retirement accounts, improving regulation and the rise of digital credit products.
Cole expects Bitcoin could move …
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