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Crypto scored its first World Cup sponsorship, and the fan token market wants more

Posted On July 20, 2026

Kraken became the first crypto exchange to sponsor a FIFA World Cup. Fan tokens hit $3.8B in market cap, with projections pointing toward $19B by 2034.

The post Crypto scored its first World Cup sponsorship, and the fan token market wants more appeared first on Crypto Briefing.

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