Bitcoin, Business, & Baseball with Dana Howell, ITC CMO

Dana Howell
Youtube: @thedanahowell
Twitter (X): https://x.com/thedanahowell

Notable Questions We Asked Dana Howell:
Q: How did you first get into crypto, and what role did it play in your e-commerce business?
A: I began using crypto in 2016 as a payment option to avoid delayed payouts from high-risk processors.
Q: What signals do you look for to determine if a business will succeed?
A: I look for traction, team synergy, validation of the idea, and whether the business has pull without relying heavily on marketing.
Q: What was a major business lesson you learned the hard way?
A: I launched a service-based business that was incredibly hard to scale. It taught me to prioritize models that scale more easily with less manual input.
Q: Why is building a personal brand so critical in today’s market?
A: A personal brand cuts through noise, helps with SEO in an AI-driven future, and follows you no matter what industry you pivot to.
Q: What are your goals over the next few years?
A: I want to grow my podcast, expand my brand, and continue helping founders unlock new revenue through strategic partnerships and connections.

00:00 Collaboration Series Continues
00:13 Dana Howell’s Background and Role
01:32 Bitcoin
04:18 Business
05:34 Baseball
10:51 Personal Brand
13:36 Business Lessons
19:23 Future Goals

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Disclaimer: The information presented within this video is NOT financial advice.

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