Steak ‘N Shake Goes ‘Steaktoshi’: Embraces Bitcoin, MAGA Culture, Tesla Fanbase
Restaurant company Steak ‘n Shake is entering the world of cryptocurrency with plans to accept Bitcoin (CRYPTO: BTC) at all locations later this month. The move follows several other moves by the company targeting select groups of American consumers.
What Happened: Steak ‘n Shake is adding Bitcoin to the list of items they support in 2025 alongside support for beef tallow, the Make America Healthy Again movement, the Make America Great Again fans of Donald Trump and Tesla Inc (NASDAQ:TSLA) fans.
“Steak n Shake accepting Bitcoin payments at all locations starting May 16, making the cryptocurrency available to our more than 100 million customers. The movement is just beginning…. – Steaktoshi,” the restaurant chain tweeted.
The signature of “Steaktoshi” paid tribute to Satoshi Nakamoto, the pseudonymous creator of Bitcoin.
Steak ‘n Shake tested engagement for whether restaurant goers would pay with Bitcoin with a March tweet.
“Should Steak n Shake accept Bitcoin?”
That tweet attracted over one million views and saw a response from Bitcoin supporter and the co-founder of Block and Twitter Jack Dorsey.
Owned by Biglari Holdings (NYSE:BH), Steak ‘n Shake ended 2024 with over 450 locations globally, including 436 in the United States. Many of the company’s locations are franchised.
Several restaurants have accepted Bitcoin and cryptocurrency payments in the past, usually for a limited time, at select locations and through partnerships with companies like Flexa. Some companies …
About The Author
