Bitcoin, Dogecoin Success Driven By ‘Narrative And Momentum,’ Report Argues

Marketing influence and entertainment narratives have emerged as the most powerful drivers of asset success in the cryptocurrency market, beating out traditional financial metrics like intrinsic value or cash flow.

This shift, noted in a recent 10x Research report, shows why protocols with outspoken founders and strong marketing personas have thrived.

What Happened: The report highlights that assets such as Dogecoin (CRYPTO: DOGE), heavily influenced by Elon Musk and his media visibility, have outperformed more subdued competitors like Ethereum (CRYPTO: ETH), which saw only a 6% gain over the past week compared to Bitcoin‘s (CRYPTO: BTC) 16% rise and SUI‘s (CRYPTO: SUI) 46% surge.

Analysts point out that this dynamic …

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