Bitget’s Billion-User Bet: Can Crypto Go From Trading Floors To Coffee Shops?

Bitget aims to become “the first billion user company” in crypto within two years by focusing on everyday payments rather than trading, according to Chief Operating Officer Vugar Usi.

What Happened: Usi told Benzinga during an interview at Consensus 2025 that to have a billion users in crypto, the industry should not focus on traders.

“Billion people will never trade, but what a billion person wants to do is buy a coffee with crypto, hold their money in crypto, actually own their money,” Usi explained, emphasizing that Bitget’s vision centers on financial autonomy rather than speculation.

The exchange currently serves 100 million customers, making it “the second largest crypto exchange by the number of users,” with approximately $20 billion in daily trading volume.

This represents significant growth, as Usi noted the company …

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