Mark Zuckerberg Already Made It To ‘Step 1’ By Naming His Goat Bitcoin — Now Investor Dials Meta To Ask Him To Add BTC To Company’s Reserves

Matt Cole, CEO of Strive Asset Management, publicly called on tech behemoth Meta Platforms Inc. (NASDAQ:META) on Wednesday to buy Bitcoin (CRYPTO: BTC) for its balance sheet.

What happened: Cole dialed the company from the Bitcoin 2025 conference in Las Vegas, listing the benefits of adding Bitcoin to corporate reserves.

“The reality is that the corporate balance sheet in cash and short-term reserves is losing its ability to generate value for shareholders almost every single day,” Cole said, citing a “global fiat debt crisis.” …

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