LQR House Approves $1M Bitcoin Purchase, Following MicroStrategy’s Lead In Corporate Crypto Strategies

LQR House Inc. (NASDAQ:LQR), an e-commerce platform specializing in spirits and beverages, on Tuesday announced its Board of Directors’ approval to purchase up to $1 million worth of Bitcoin (CRYPTO: BTC) as part of its treasury management strategy.

What Happened: The company will also accept cryptocurrency payments on its flagship platform, CWSpirits.com, allowing customers to purchase alcohol using digital currencies.

As part of this initiative, LQR House plans to retain up to $10 million of these payments in Bitcoin, further embedding the cryptocurrency into its financial strategy.

LQR House CEO Sean Dollinger stated that Bitcoin’s scarcity and fixed supply align with the company’s broader vision.

“We see …

Full story available on Benzinga.com