EXCLUSIVE: Retail Investors Are Taking On More Risk And Finding Success — Is Crypto Acting As A ‘Gateway Trade?’
The retail investing landscape is changing as individuals are increasingly looking to take on more risk. Yoni Assia, co-founder and CEO of investing platform eToro, believes crypto is playing a big role in the evolution of the retail investor.
What To Know: Tuesday at the Benzinga Fintech Deal Day & Awards, Assia made the case that risk appetite is the biggest difference between older generations and retail investors today.
Older generations focused on dividend yields, the Baby Boomers started focusing on price-to-earnings multiples, Gen X began focusing more on growth, Millennials took it a step further and focused on tech stocks and now Gen Z is more focused on crypto and things like Dogecoin (CRYPTO: DOGE) becoming the currency of Mars, he said.
EToro started the year with just 2% of its customers trading crypto and now has more than 90% of customers involved with crypto in some capacity across its platform, Assia said.
Crypto is driving that bigger tolerance for risk due to its becoming a …
About The Author
