Crypto Media Traffic Collapsed In LATAM Despite Rising Adoption, Q1 Analysis Finds
A data-driven report by Outset PR, analyzing traffic trends across Latin American crypto, finance, and newsrooms
Crypto adoption in Latin America is booming, with on-chain value reaching $415 billion in 2024 — a 42.5% year-over-year increase that positioned the region as the second-fastest-growing crypto market globally. By early 2025, the number of crypto users was estimated at 55 million, with 95% planning to expand their exposure this year.
Stablecoins have become central to usage across the region: in Brazil, 90% of crypto flows were associated with stablecoins, reflecting their dominant role in remittances and inflation hedging.
While adoption accelerates, regulation is catching up. According to PwC’s Global Crypto Regulation Report 2025, Brazil’s central bank is prioritizing stablecoin oversight and licensing frameworks, and has begun piloting its Drex central bank digital currency (CBDC) using DLT infrastructure. Argentina, meanwhile, launched a national registry for virtual asset service providers (VASPs) in 2024 to enhance transparency and enforce FATF guidelines, even as its central bank reaffirmed that stablecoins and cryptocurrencies do not qualify as legal tender.
A new dataset compiled by Outset PR reveals that nearly three-quarters of Latin American crypto outlets saw their traffic decline between January and March 2025. If crypto is maturing into a foundational layer of Latin America’s financial ecosystem, why are the very outlets meant to document and support that growth struggling to keep their heads above water? We audited crypto-facing media across LATAM to understand what this disconnect really signals.
Methodology
This report was developed by Outset PR’s analytics team to evaluate the performance of crypto-related media outlets in Latin America during the first quarter of 2025.
To build this analysis, we used publicly available traffic estimates from SimilarWeb, tracking total monthly visits (desktop and mobile) to crypto-native newsrooms, finance/crypto hybrids, and general business outlets that provide crypto coverage.
From an initial pool, the dataset was narrowed down to a clean sample of 55 outlets based on the …
About The Author
