FIFA Rivals Brings Iconic Football Brand adidas into Its Universe with Exclusive In-Game Content

[PRESS RELEASE – Los Angeles, California, June 6th, 2025]

adidas is entering the world of FIFA Rivals with a series of digital products, features, and in-game content. The multi-year licensing agreement kicks off with the worldwide launch of FIFA Rivals on June 12th, the new officially licensed, arcade-style mobile football game from FIFA and Mythical Games.

The adidas brand and products will be featured across FIFA Rivals, providing players with access to exclusive digital items, including kits, jerseys, and shoe releases inspired by the brand’s rich football heritage.

“FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way,” said John Linden, CEO and co-founder of Mythical Games. “Bringing adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football – on and off the pitch. This collaboration sets a new standard for how brands show up in digital experiences.”

A New Era of Football Gaming 

FIFA Rivals offers a bold new take on mobile football—combining FIFA authenticity with lightning-fast, arcade-style gameplay. Players can build their dream team from the world’s biggest clubs and stars, compete in real-time PvP, and trade digital player cards on the Mythical Marketplace. As part of this collaboration, fans and FIFA Rivals players can unlock a range of digital items to outfit their teams in true three-stripe style, including:

● Digital Kit Drops featuring classic and future-forward adidas jersey designs

● Boot Releases tied to real-world player performance and adidas drops

● A limited-edition match ball designed for FIFA Rivals gameplay

● A fully immersive adidas Training Facility, where players can level up player cards and complete challenges

The collaboration also includes limited-time in-game events, challenges, and rewards tied to adidas’ most celebrated football gear and apparel drops, bringing a deeper layer of real-world connection to the digital pitch, and includes cover-athlete rights and cross-promotional campaigns.

FIFA Rivals: The Future of Football, Powered by Mythical 

Following a successful beta in key markets, FIFA Rivals is launching globally next week on the App Store and Google Play Store. Built for both core football fans and mobile gamers, FIFA Rivals is a high-octane arcade-style game that allows anyone to jump into the action instantly, build their dream squads, compete in real-time PvP matches, and trade player cards—represented as digital collectibles—on the Mythical Marketplace.

Backed by Mythical’s platform and Marketplace, FIFA Rivals gives players full ownership of their in-game assets with the ability to buy, sell, and trade securely with others around the world.

FIFA Rivals is scheduled to launch globally on iOS and Android on June 12th. For updates and more information, visit fifa.rivals.game and join the community on X (@fifarivals).

About adidas 

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 23.7 billion in 2024.

For more information, please visit www.adidas-Group.com.

About Mythical Games 

Acknowledged by Fast Company’s World Changing Ideas 2021 and recently Forbes’ Best Startup Employers (2024), Mythical Games is a next-generation game company creating world-class games and empowering players to take ownership of their in-game assets through the use of blockchain technology. The team has helped develop major franchises, including Call of Duty, Call of Duty Mobile, World of Warcraft, Diablo, Overwatch, Magic: The Gathering, EA Madden, Harry Potter Hogwarts Mystery, Marvel Strike Force, Modern Warfare 3, and Skylanders. Mythical’s current games, Blankos Block Party and NFL Rivals, are already played by millions of consumers worldwide and create a new economy for players, allowing them to engage in a new way with games, but also directly trade and transact safely with other players worldwide.

The Mythical Marketplace, the first in-game blockchain Marketplace on iOS and Android, provides gamers with ownership and control over the purchase and sale of digital assets, while the Mythical Platform protects gamers that may be new to blockchain through a custodial wallet for their digital items.

Learn more: https://mythicalgames.com/

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