Ripple To Invest In Rebranded XRP Exchange-Traded Product By Bitwise
Posted On November 27, 2024
Blockchain payments firm Ripple (CRYPTO: XRP) on Wednesday announced plans to invest in the newly rebranded Bitwise Physical XRP ETP.
The ETP, which is backed by XRP, is part of a broader rebranding effort by Bitwise Asset Management to enhance its European product suite.
What Happened: Brad Garlinghouse, CEO of Ripple, emphasized the significance of this investment amid rising demand for crypto-backed financial products.
“Global demand for exposure to the crypto asset class has exploded in 2024,” Garlinghouse said in a statement. “XRP is at the forefront of this momentum, standing out as a cornerstone for those seeking access to assets that are resilient and have real-world utility.”
The Bitwise Physical XRP ETP offers European investors …
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