Crypto Media Falters In Western Europe, While Legacy News Outlets Stay Resilient Amid MiCA, Search Shift
A data-driven report by Outset PR, analyzing crypto-native traffic trends across Western Europe’s thematic media—as well as finance, tech, and general news ecosystems
Crypto interest across Western Europe remains on an upward trend. In 2024 alone, the region’s Web3 sector attracted more than €2.1 billion in funding, accounting for 21% of global crypto investment. Yet the media landscape that supports this interest is facing serious headwinds. As the Markets in Crypto-Assets (MiCA) regulation began its soft rollout and Google launched its March core algorithm update, many crypto-focused publishers were penalized — not for lack of relevance, but for unclear disclaimers, SEO fragility, and regulatory ambiguity around content.
Building on Outset PR’s earlier analysis of crypto media trends in Latin America, we turned our focus to Western Europe — analyzing the Q1 2025 performance of 133 crypto-covering outlets. What we found was telling: 82% of crypto-native publications saw traffic decline. We observed the beginning of a structural realignment — one where mainstream and finance-first platforms outperformed, powered by stronger domain authority, broader editorial range, and a faster shift toward compliance.
This matters far beyond communication circles — because the way crypto stories are told, discovered, or hidden affects how people invest, innovate, and engage with the digital economy.
Crypto Adoption Trends Across Western Europe
According to the “Adoption of Crypto-assets in France and Europe 2024” report by Adan, Deloitte, and Ipsos, interest in cryptocurrencies across Western Europe is both broadening and deepening, driven by a desire for innovation in payments, digital identity, and decentralized finance.
- Italy leads the region, with 37% of the population expressing active interest in crypto.
- In France, ownership has stabilized at 10%, but intent is rising fast: 33% plan to acquire digital assets in 2025.
- The UK, Netherlands, and Belgium show steady growth, with adoption ranging from 17% to 19%.
- Younger demographics dominate crypto ownership. In France, for example, 61% of crypto holders are under 35, and 60% are employed full-time.
- Interest extends beyond tokens: 31% of French respondents are curious about blockchain-based payment apps, and 26% about decentralized ID solutions.
Institutional acceptance is also growing, with major fintech platforms expanding access to crypto products across the region — a clear signal of normalization and integration into mainstream financial services.
Methodology
Outset PR’s report is based on SimilarWeb web and mobile …
About The Author
