Crypto Goes Luxury: Printemps Becomes Europe’s First Major Retailer To Join The Trend

Crypto is coming to Europe’s popular luxury retail stores. According to reports, Printemps, a popular chain of luxury brands, will start accepting cryptocurrencies for payments.

The luxury store operator has partnered with Binance Pay and Lyzi to offer its customers an option to pay using top cryptocurrency. Binance Pay offers a contactless and secure global payment system supporting 300 cryptos.

With this deal, Printemps customers across all four brands and over 20 stores in France can enjoy the convenience and security of crypto payments. According to the company, the crypto integration will serve over 6.5 million French customers.

Crypto’s Use Cases Continue To Expand

Printemps’ collaboration with Binance Pay and Lyzi reflects the ongoing expansion of use cases for cryptocurrencies. By integrating Binance Pay and Lyzi into its cashier section, the company can now provide its over 6.5 million French crypto-consumers with secure and flexible payment options.
Printemps currently runs 20 stores across the country.

Many observers say Printemps’ move will shake up the luxury retail industry. It’s the first European luxury brand to accept cryptocurrencies, underscoring the blockchain’s potential to enhance customers’ shopping experiences.

Binance Pay, Lyzi, And Printemps: An Award-Winning Collaboration

Printemps’ cooperation with Binance Pay and Lyzi will not only reshape the luxury retail shopping experience but also enhance the customer experience while enjoying the blockchain’s promised convenience and security.

The industry has already hailed the partnership, with Printemps and Lyzi collecting an award for their efforts. These companies won the Bronze Laureate Award under innovative Collaboration at the 11ᵉ Nuit du Commerce Connecté. The awards show, hosted by Républik Retail, aims to reward companies that invest in new technologies and innovation, including artificial intelligence.

Printemps Remains Committed To Innovation

According to the company, the industry recognition from Républik Retail underscores their commitment to innovation that can enhance the customers’ shopping experience. In a statement, Emmanuel Suissa, the Chief Partnership Officer, shared that they’re proud to be the first department store network in the country to accept crypto or local and international customers.

Suissa added that the company’s partnership with Lyzi and Binance Pay will enhance the shopping experience and connect customers using Web 3.0 solutions.

With a Binance Pay integration, Printemps shoppers can now pay using Bitcoin and popular altcoins and stablecoins such as USDC and Tether. Lyzi is a leading crypto payment solution that supports over 70 cryptos, including Bitcoin, Binance USD, and Ethereum.

Featured image from Blog Economie Numérique, chart from TradingView