‘Crypto’s Next Billion Users Won’t Be On Discord’: Venga CEO Says Localization Is Key To Mass Adoption
Barcelona-based crypto startup Venga believes the next billion users won’t arrive through Discord or Crypto Twitter, they’ll onboard through crypto products that speak their language, reflect their local values and simplify the experience of navigating blockchain.
“Absolutely — and we’re building for exactly that future,” said Michael Stroev, CEO of Venga, when asked by Benzinga whether crypto apps were shifting from a global-first to local-first infrastructure.
“The early adopters are already here, but the next billion users aren’t living on Discord, Telegram or Crypto Twitter. They’re working jobs, raising families, and using tech that speaks their language — both literally and culturally.”
His comments come as Venga announced the launch of its mobile crypto app in both Catalan and Spanish, making it the first crypto app to offer full native Catalan support.
The app’s localization marks a broader strategic pivot from global generic interfaces to community-specific experiences that are rooted in language, culture, and …
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