Gold-Backed Stablecoin Debuts As Payment Method For African Content Creators
Posted On July 24, 2025
Own. app, a decentralized social media platform focused on creator monetization, on Thursday announced it has partnered with Ubuntu Tribe to integrate GIFT Gold, a gold-backed stablecoin, into its ecosystem.
This marks the first gold-pegged payment integration designed specifically for Africa’s creator economy, a sector projected to surpass $30 billion by 2027.
Under the partnership, creators using Own. app in markets like Kenya, Nigeria and Côte d’Ivoire will now be able to receive loyalty rewards, tips and subscription payments denominated in GIFT Gold, a digital asset backed 1:1 by audited physical gold reserves.
The move addresses the volatility of fiat and crypto payments, which …
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