‘If People See Value, They’ll Keep Coming Back’: Addressing Web3’s Engagement Challenges
At the recent Benzinga Future of Digital Assets event, a panel titled “The Promises and Complexity of Internet Breakthroughs” brought together industry leaders to explore how Web3 technologies transform data ownership, user control and business models.
The discussion highlighted the challenges and opportunities in creating a decentralized, user-centric digital economy.
Rethinking Data Ownership in the Digital Age
Markus Kuhnert, CEO of 1iO, emphasized Web3’s potential to return data control to its creators.
“We must bring data back to the people and organizations who produce it. They should own it, handle it, and decide how it’s used,” Kuhnert said. He explained that his company’s technology enables applications to run on personal devices rather than centralized systems, removing the need for intermediaries and enhancing user autonomy.
This vision aligns with the broader Web3 goal of eliminating the middleman. Kuhnert highlighted the growing need for decentralized systems that empower users to monetize and manage their data directly, …
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