Playbux CEO Envisions Web3 Future Where Crypto Is Earned Via Gaming, Shopping
Playbux CEO Sarun Vichayabhai predicts that movies, games and TV shows will one day be “far more interactive and personalized” than they are today.
The key to this evolution? Playbux’s so-called “real intelligence (RI)” technology. It combines artificial intelligence with more intuitive human traits, Vichayabhai tells Benzinga.
In gaming, for example, the tech will allow players to accumulate digital assets or rewards via play-to-earn or shop-to-earn opportunities. In the third quarter, Playbux users, on average, earned 257 Tether (CRYPTO: USDT) from free raffles and package sales.
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Playbux, backed by Visa Inc (NYSE:V), touts itself as the world’s largest X-to-earn platform, with over 700,000 users and some 19 million transactions since 2022. Below, Vichayabhai discusses the future of web3, how it will integrate with entertainment and the role he hopes Playbux will play as AI evolves.
BZ: What differentiates Playbux’s RI technology from other AI engines?
Vichayabhai: Playbux’s RI is designed to blend the analytical power of AI with more intuitive human traits, which sets it apart from conventional AI. Most AI engines focus solely on data-driven decisions, but Playbux aims to create interactions that feel genuinely personalized and emotionally resonant. The key difference lies in how RI adapts to users’ emotional states, preferences, and behaviors in real time, almost mimicking human interaction.
BZ: How do you see RI evolving the web3 entertainment space?
I see RI becoming a central feature for creating more immersive and emotionally engaging experiences in gaming, social …
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