Dogecoin’s Corporate Arm Buys Soccer Club — But DOGE Stuck At $0.20
House of Doge, the corporate arm of the Dogecoin (CRYPTO: DOGE) Foundation, has become the largest shareholder in U.S. Triestina Calcio 1918, a century-old Italian soccer club currently ranked last in Serie C, according to a company statement Monday.
Crypto Meets Football: Dogecoin Foundation Takes Over Italian Club
In partnership with esports firm Brag House Holdings, House of Doge’s acquisition marks the first time a European football club has added a cryptocurrency commercialization entity directly into its ownership structure.
The company said it will provide immediate financial support to strengthen football operations and launch community initiatives that integrate Dogecoin utility for fans.
Possible use cases include crypto-based ticketing, concessions, and merchandise payments.
“This is about much more than football,” said …
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