Ferrari Ventures Into Crypto With Auction Of Le Mans Winning Car Using Exclusive Tokens: Report
Posted On October 27, 2025
Italian luxury carmaker Ferrari N.V. (NYSE:RACE) is planning to launch a new cryptocurrency that could be used in an auction for the Ferrari 499P, the endurance car that won three consecutive Le Mans titles, according to a report published Sunday.
Crypto To Auction Off Endurance Car
Ferrari’s ‘Token Ferrari 499P’ is being developed in partnership with local fintech company Conio, Reuters reported. The token will be exclusively available to the Hyperclub members, a group of 100 elite Ferrari clients with a passion for endurance races.
The initiative is Ferrari’s latest move to tap into the growing trend among luxury brands to engage with the wealth of young tech entrepreneurs, who are increasingly shaping global investment and markets.
However, the …
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