EXCLUSIVE: SEGG Media Unveils $300 Million Web3 Strategy To Tokenize Sports And Entertainment
SEGG Media Corporation (NASDAQ:SEGG) (formerly Lottery.com Inc.) on Thursday announced the launch of its Web3 and Digital Asset Strategy.
It is a two-year roadmap to generate sustainable on-chain yield, accelerate tokenization across sports and entertainment, and embed blockchain infrastructure into its global media ecosystem.
The initiative follows the creation of the SEGG Media Crypto Advisory Board, established to guide governance, risk management, and execution of the company’s $300 million Digital Asset and Tokenization Program.
At the core of SEGG’s roadmap lies an 80/20 capital allocation model.
Also Read: Lottery.com Expands Into Concerts And Niche Live Events With DotCom Ventures Acquisition
SEGG Media plans to maintain 80% of its deployed capital as a multi-asset crypto treasury, initially focusing on Bitcoin (CRYPTO: BTC), and generating validator-based income, including Ethereum (CRYPTO: ETH), Solana (CRYPTO: SOL), and ZIGChain (CRYPTO: ZIG).
The remaining capital will fund strategic acquisitions in …
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