MARA Holdings CEO Recommends ‘Invest-and-Forget’ Bitcoin Strategy for Retail Investors

Fred Thiel, CEO of Bitcoin mining firm MARA Holdings, has recommended a long-term “invest-and-forget” strategy for retail investors. Thiel cited Bitcoin’s strong historical price performance for this.

In a 2nd January 2025 interview with FOX Business, Thiel emphasized that Bitcoin has experienced significant growth over the past 14 years, with its price falling only three times during that period.

Thiel’s advice centers on making small, consistent investments over time and holding them for the long haul. “My recommendation, to my kids, is they put just a little bit away every month in Bitcoin and forget about it,” he said. 

Over several years, Thiel believes, these investments will grow. He noted that Bitcoin has averaged annual price increases between 29% and 50%.

EXPLORE: 3 Experts Predict: How High Can Bitcoin Go In 2025?

Bitcoin Remains A Volatile Asset

Despite its strong long-term performance, Bitcoin remains a volatile asset. It is often more unpredictable than traditional investments. Thiel acknowledged this risk. He recognized that his “invest-and-forget” strategy may not be suitable for all investors.

Looking ahead to 2025, Thiel pointed to several factors that could drive Bitcoin’s price higher. It includes the potential establishment of a US Bitcoin reserve, increasing institutional adoption through Bitcoin exchange-traded funds (ETFs). This would result in a more favorable regulatory environment under the incoming Trump administration.

Thiel’s comments come after an X poll from MicroStrategy’s Michael Saylor found that 77.7% of respondents planned to increase their Bitcoin holdings in 2025.

MARA Holdings is also committed to holding Bitcoin long-term. It adopted a treasury policy to retain all of its mined Bitcoin. 

MARA CEO @fgthiel discusses the impact of the @BitcoinVoter Project and the positive progress on #bitcoin policy in the USA. pic.twitter.com/0S13D3eD0W

— MARA (@MARAHoldings) November 15, 2024

The company currently holds 44,394 Bitcoin, valued at approximately $4.3 billion. This makes it the second-largest Bitcoin holder among publicly traded firms, behind MicroStrategy.

MARA’s Bitcoin holdings grew by 192.5% in 2024. This reflects the strong appreciation of Bitcoin, which saw a nearly 120% increase in value throughout the year.

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Bitcoin Adoption Among Nations Find Momentum

Notably, there has been a growing momentum in Bitcoin adoption, as smaller nations like El Salvador and Bhutan continue to use Bitcoin reserves as part of their economic strategies.

Adding to this trend, Wu Jiexhuang, a member of Hong Kong’s Legislative Council, proposed incorporating Bitcoin into Hong Kong’s national reserves for financial stability.

In Europe, Germany’s Free Democratic Party (FDP) has also expressed openness to adopting Bitcoin as a reserve asset. The FDP’s platform for the 2025 elections advocates for distributed ledger technology and calls on institutions like the European Central Bank and the German Bundesbank to consider Bitcoin to enhance the resilience of Europe’s monetary system.

Christian Lindner, the former German finance minister and leader of the FDP, criticized the government for neglecting opportunities in the crypto sector. He described this oversight as a “failure,” arguing that Germany risks falling behind in leveraging Bitcoin’s potential benefits.

Meanwhile, President-elect Donald Trump’s suggestion to make Bitcoin a strategic reserve asset has added to the ongoing discussion about Bitcoin’s role in traditional markets.

Furthermore, several US states are considering adding Bitcoin to their treasury reserves. Recently, Ohio became the latest state to do so.

EXPLORE: 3 Experts Predict: How High Can Bitcoin Go In 2025?

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