XRP Crashes 48% From July High: Did Ripple Spend $2.7B In Vain In 2025?

XRP (CRYPTO: XRP) is down 48% from its $3.65 peak in July peak, despite Ripple Labs spending $2.7 billion in 2025 on acquiring a prime brokerage, treasury management, and stablecoin infrastructure.

SEC Settlement Ended Four-Year Battle

Ripple’s transformation began after it settled its four-year legal battle with the U.S. SEC.

In August, both sides dropped their appeals, reinforcing a 2023 ruling that separated institutional XRP sales from retail activity.

The move lifted a long-standing regulatory overhang that had limited Ripple’s growth since 2020 and coincided with a broader shift toward a more Trump’s crypto-friendly U.S. policy stance.

The $2.7B Acquisition Spree

Ripple’s 2025 strategy centered on acquisitions rather than XRP price action, with roughly $2.7 billion deployed to build a full-stack financial platform. 

The company spent $1.25 billion in April to acquire Hidden Road, rebranded as Ripple Prime, making it the first crypto firm to own a global multi-asset prime broker.

Since acquisition, Ripple Prime’s business reportedly grew 3x.

In October, Ripple added GTreasury …

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