Coinbase CEO Unveils 2026 Roadmap But COIN Stock Shows Ominous Signs
Coinbase Global Inc. (NASDAQ:COIN) CEO Brian Armstrong declared on New Year’s Day that the company aims to become “the #1 financial app in the world” by building an everything exchange, as COIN tests critical support at $218.
The Everything Exchange War Plan
Armstrong’s first priority targets global dominance: grow the everything exchange across crypto, equities, prediction markets, and commodities—spanning spot, futures, and options.
This isn’t incremental expansion—it’s a direct challenge to Robinhood Markets Inc. (NASDAQ:HOOD) and traditional brokerages.
In December, Coinbase announced traditional stock trading with 24-hour access five days a week and zero commissions.
But Armstrong told CNBC the real play is tokenized equities—stocks that live on blockchain networks instead of traditional exchanges.
That means 24/7 trading, instant settlement, and dramatically lower costs.
He also announced a radical shift on token listings by outsourcing to decentralized …