Crypto After the Correction: WhiteBIT’s CEO On What Comes Next
Over the past seven years, WhiteBIT has evolved from a local startup into a global player with ambitions to shape the future of the digital economy. Just a month ago, the company introduced the W Group. This new global fintech ecosystem includes its own blockchain, crypto processing, fintech projects in Georgia, a gaming marketplace, and even media initiatives.
For W Group, 2025 became a year of active expansion, strategic partnerships, and new product solutions. Looking ahead to 2026, the company outlines even more ambitious plans – from participating in the tokenization of Saudi Arabia’s stock market to implementing CBDC infrastructure and developing the RWA segment.
We discuss the trends that will shape the crypto industry in 2026, the challenges the market may face, when the recovery from the autumn downturn is expected to arrive, and where WhiteBIT stands in the global tech landscape – in a conversation with Volodymyr Nosov, Founder and President of W Group and CEO of WhiteBIT.
What market trends do you expect in 2026? How will the industry evolve in the mid-term?
In 2026, we will see even greater regulatory clarity. Over 70% of major jurisdictions have already made substantial progress in forming clear rules for digital assets, including stablecoins. This creates new opportunities for traditional financial institutions and bridges between Web2 and Web3. Blockchain technologies will continue to find applications across diverse sectors.
This year will also bring intensified institutional participation. Most major investors have already invested in crypto ETFs. New investment instruments will emerge, along with more opportunities for portfolio diversification.
The RWA market will continue its rapid development. Tokenization tools will become increasingly accessible to investors with various capital levels.
Security and privacy will remain top priorities. Thanks to blockchain, new solutions for protecting data and financial transactions will continue to appear.
I expect cryptocurrencies to become even more embedded in the global economy in 2026. Regulatory progress, institutional capital inflows, and ongoing blockchain innovation will all support crypto mass adoption. The number of users interacting with crypto products will continue to grow.
Past autumn brought a noticeable downturn in the crypto market. What were the key reasons?
This is part of a normal market cycle. First, a decline in institutional interest led to a reduction in demand. Large players executed their tactical strategies following the strong growth in early 2025, which resulted in a correction.
The global macroeconomic slowdown also played a role: investments in tech companies decreased, major indexes fell, and gold prices dropped while investors adopted a more cautious approach.
We also saw a washout of excess leverage. Mass liquidations reduced liquidity, and less experienced participants left the market, amplifying the correction.
It’s also important to remember that the crypto industry is still undergoing regulatory alignment. Many institutional investors are waiting for clearer frameworks, such as MiCA in the EU, which slows down activity.
Overall, such corrections are a healthy mechanism that helps redistribute capital and prepare the market for its next phase of growth.
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