Meta Finds Its Next Monetization Lever

Threads momentum, robots mature, crypto consolidates

META (NASDAQ:META) jumped roughly 5% as management highlighted early progress monetizing Threads. The market reaction was less about near-term revenue and more about optionality. Threads is being positioned as another scalable ad surface layered onto Meta’s existing data and targeting engine. Importantly, this follows a familiar playbook: build engagement first, then monetize efficiently.

Full story available on Benzinga.com