Brian Armstrong Explains Why Coinbase Made The Poorly Received Karaoke Super Bowl Ad: ‘The First Step Is Even Being Noticed…’
Posted On February 13, 2026
Coinbase Global Inc. (NASDAQ:COIN) CEO Brian Armstrong said Thursday that the company’s karaoke-style advertisement during Super Bowl LX was a deliberate bid to draw people’s attention in a crowded market.
Armstrong Defends Ad Choice
In an X post, Armstrong called the Super Bowl an “overwhelming” event where even getting noticed could be challenging due to fierce competition for viewers’ eyeballs.
“The first step is even being noticed. Only then have you bought the right to get them interested in the next step: crypto,” Armstrong said, in response to criticism that the advertisement missed educating viewers about cryptocurrency.
The cryptocurrency mogul said Coinbase is brainstorming on formats for future commercials and invited the community to share their ideas.
About The Author
