{"id":22228,"date":"2025-04-15T18:03:31","date_gmt":"2025-04-15T18:03:31","guid":{"rendered":"https:\/\/dogewisperer.com\/?p=22228"},"modified":"2025-04-15T18:03:31","modified_gmt":"2025-04-15T18:03:31","slug":"after-persuading-gamestop-to-adopt-bitcoin-strives-matt-cole-targets-intuit","status":"publish","type":"post","link":"https:\/\/dogewisperer.com\/?p=22228","title":{"rendered":"After Persuading GameStop to Adopt Bitcoin, Strive\u2019s Matt Cole Targets Intuit"},"content":{"rendered":"
\n

Matt Cole, CEO of Strive Asset Management, fresh from persuading video retailer GameStop to convert some of its cash reserve into bitcoin (BTC<\/a>), wrote to urge financial software developer Intuit (INTU) to reverse what he described as “censorship policies” and an \u201canti-bitcoin bias\u201d that could jeopardize long-term shareholder value. <\/p>\n

In an open letter dated April 14 addressed to Intuit CEO Sasan Goodarzi and board Chair Susan Nora Johnson, Cole pointed to a recent incident in which Intuit\u2019s Mailchimp email marketing platform disabled the account of the Trojan Bitcoin Club, a student organization at the University of Southern California, for mentioning the cryptocurrency in emails to its members. <\/p>\n

\u201cWe are concerned that Intuit\u2019s censorship policies and anti-bitcoin bias threaten to destroy the shareholder value the company has worked so hard to create,\u201d Cole wrote saying he was writing on behalf of his clients, who include Intuit shareholders. Although Mailchimp later reinstated the account following public pressure, Cole said the episode reflects a \u201cbroader pattern of deplatforming\u201d that includes bitcoin developers, educators, and businesses. <\/p>\n

Cole said such actions expose Intuit, known for its TurboTax tax preparation software and QuickBooks accounting software, to reputational and legal risks, particularly as public concern around tech censorship grows and federal regulators \u2014 including the Federal Trade Commission (FTC) \u2014 begin investigating platform discrimination based on speech or affiliations. <\/p>\n

\u201cMailchimp\u2019s Acceptable Use Policy is being used as a political weapon, rather than a tool to mitigate legitimate business risk,\u201d Cole wrote, adding that \u201ccustomers and shareholders alike are starting to question whether Intuit is making decisions based on ideology rather than fiduciary duty.\u201d <\/p>\n

The letter called on Intuit to reinstate accounts banned for bitcoin-related content, revise Mailchimp\u2019s content policies to eliminate political considerations. It also urged Intuit to consider adding bitcoin to its corporate treasury as a hedge against artificial intelligence disruption. <\/p>\n

\u201cWe believe TurboTax, Intuit\u2019s flagship product, has a high risk of being automated away by AI,\u201d Cole wrote. \u201cWhile we appreciate Intuit\u2019s investments in AI internally, we believe an additional hedge is warranted\u2014and that a bitcoin war chest is the best option available.\u201d<\/p>\n

The move follows Coles’ February letter to GameStop<\/a>, in which he urged the company to convert its $5 billion cash reserve into bitcoin. Since receiving the letter, GameStop confirmed that it will add bitcoin to its balance sheet and has successfully completed a $1.5 billion<\/a> convertible note offering \u2014 positioning itself as one of the first major retailers to align its treasury strategy with what Strive called the \u201cBitcoin standard.\u201d <\/p>\n

The move marked a significant early win for Strive\u2019s broader campaign to reshape corporate finance and governance around what Cole describes as \u201capolitical excellence\u201d and long-term shareholder value, free from ideological agendas.<\/p>\n

\"\"<\/div>\n","protected":false},"excerpt":{"rendered":"

Matt Cole, CEO of Strive Asset Management, fresh from persuading video retailer GameStop to convert some of its cash reserve into bitcoin (BTC), wrote to urge financial software developer Intuit (INTU) to reverse what he described as “censorship policies” and an \u201canti-bitcoin bias\u201d that could jeopardize long-term shareholder value. In an open letter dated April […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[2],"tags":[3,4,5],"class_list":["post-22228","post","type-post","status-publish","format-standard","hentry","category-news","tag-crypto","tag-doge","tag-news"],"_links":{"self":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/22228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22228"}],"version-history":[{"count":0,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/22228\/revisions"}],"wp:attachment":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}