{"id":22416,"date":"2025-04-16T17:02:35","date_gmt":"2025-04-16T17:02:35","guid":{"rendered":"https:\/\/dogewisperer.com\/?p=22416"},"modified":"2025-04-16T17:02:35","modified_gmt":"2025-04-16T17:02:35","slug":"strive-escalates-bitcoin-blitz-targets-165-billion-intuit-next","status":"publish","type":"post","link":"https:\/\/dogewisperer.com\/?p=22416","title":{"rendered":"Strive Escalates Bitcoin Blitz, Targets $165 Billion Intuit Next"},"content":{"rendered":"
\n

Strive Asset Management\u2019s latest push to persuade major corporations to allocate portions of their balance sheet to Bitcoin has landed at the doorstep of Intuit, the $165 billion fintech firm behind TurboTax, Mailchimp, and other prominent software solutions. The effort follows Strive\u2019s earlier success with GameStop<\/a>, the video game retailer that agreed to add BTC on its balance sheet after months of private engagement.<\/p>\n

Strive Ramps Up Bitcoin Blitz<\/h2>\n

In an open letter<\/a> dated April 14, Strive\u2019s Chief Executive Officer Matt Cole called upon Intuit\u2019s top leadership\u2014CEO Sasan Goodarzi and Independent Board Chair Suzanne Nora Johnson\u2014to consider adding Bitcoin to Intuit\u2019s reserves. Cole wrote that while the company\u2019s \u201cgrowth is admirable,\u201d a BTC treasury allocation could serve as a hedge \u201cagainst potential disruption caused by artificial intelligence.\u201d While praising Intuit\u2019s strategic transformation and rise in the fintech sector, Cole conveyed alarm that Mailchimp, Intuit\u2019s email marketing platform, is engaged in \u201ccensorship and politicized deplatforming\u201d of Bitcoin-related content creators, which he warned could expose shareholders to reputational and legal risks.<\/p>\n

Cole cited a recent incident involving the Trojan Bitcoin Club at the University of Southern California. According to the letter, Mailchimp \u201cclosed their account despite the fact that the group does not buy, sell or trade crypto\u201d and instead focuses on educational activities. Although Mailchimp later reversed its decision, the account was reportedly reinstated only on the condition that the club not discuss the exchange of Bitcoin.<\/p>\n

Cole observed that this was \u201cnot an isolated event,\u201d pointing to other Bitcoin advocates\u2014including podcaster Natalie Brunell<\/a> and software developers\u2014who have claimed they were denied Mailchimp\u2019s services. \u201cWe are concerned that Intuit\u2019s censorship and deplatforming policies discriminate against Bitcoin enthusiasts,\u201d Cole wrote, adding that these measures \u201cmay have significant financial repercussions for shareholders\u201d and could subject Intuit to potential scrutiny from federal regulators, particularly the Federal Trade Commission.<\/p>\n

Raising the specter of regulatory investigations, Cole underscored a new FTC inquiry into \u201chow technology platforms deny or degrade users\u2019 access to services based on the content of their speech or affiliations.\u201d He also noted that Intuit has previously faced FTC action over its advertising practices, suggesting there is heightened exposure to legal risk should Mailchimp\u2019s policies prompt government attention again. \u201cIf Mailchimp continues its present course, its legal liability could be staggering,\u201d Cole wrote, warning that a federal investigation \u201calone could cost millions in legal fees, distract the company from its core business, and alienate even more customers.\u201d<\/p>\n

Call For A Bitcoin Treasury<\/h2>\n

Strive\u2019s critique further took aim at Intuit\u2019s purported \u201canti-Bitcoin bias,\u201d which Cole believes may blind the company to the value of establishing a \u201cBitcoin war chest.\u201d Citing AI as the next wave of disruptive technology, Cole argued that a corporate BTC reserve could provide Intuit with strategic capital to weather changes in the market.<\/p>\n

Related Reading: Bitcoin Adoption Grows As Public Firms Raise Holdings In Q1<\/a><\/p>\n

\u201cStrive is further concerned that Intuit\u2019s bias against Bitcoin has left the company with an institutional blind spot when it comes to investing its own cash flows to maximize the company\u2019s long-term success. In particular, we fear that Intuit\u2019s anti-Bitcoin stance may make it reluctant to consider a treasury allocation to Bitcoin as a viable insurance policy against potential AI disruption,\u201d the letter notes.<\/p>\n

Strive cites research data that \u201cthe S&P 500 will be replaced over the next 10 years,\u201d adding \u201cwe believe AI is the technological disruptor of our generation, and that companies must position themselves now to mitigate these risks and find alternative means of sustaining shareholder value over time. We believe that TurboTax, Intuit\u2019s flagship product, has a high risk of being automated away by AI.\u201d<\/p>\n

Strive\u2019s position, as framed by Cole, is that maintaining a BTC allocation would allow Intuit to counteract the AI revolution. \u201cWe believe an additional hedge is warranted, and that a Bitcoin war chest is the best option available. With a fixed and verifiable supply cap of only 21 million coins<\/a>, in an era of unchecked monetary expansion, we believe Bitcoin is poised to continue appreciating in value over time. [\u2026] We believe creating a Bitcoin war chest now will ensure that Intuit will have enough strategic capital to weather the AI storm and act from a position of strength through the turbulence of the AI revolution.\u201d<\/p>\n

The letter concluded with a clear list of requests, even though it did not label them as such, urging Intuit to reinstate closed accounts, revise its policy to remove any blanket bans on BTC or crypto-related content, commit to avoiding politically driven censorship decisions, and consider building a Bitcoin treasury. \u201cWe look forward to engaging with you on these issues,\u201d Cole stated, reiterating Strive\u2019s focus on \u201cmaximizing long-term shareholder value on behalf of our clients.\u201d<\/p>\n

Neither Intuit nor Mailchimp provided a response in the text of the letter published on Strive\u2019s website, leaving open the question of whether Goodarzi or other Intuit leaders will heed Strive\u2019s call.<\/p>\n

At press time, BTC traded at $83,287.<\/p>\n

\"Bitcoin<\/div>\n","protected":false},"excerpt":{"rendered":"

Strive Asset Management\u2019s latest push to persuade major corporations to allocate portions of their balance sheet to Bitcoin has landed at the doorstep of Intuit, the $165 billion fintech firm behind TurboTax, Mailchimp, and other prominent software solutions. The effort follows Strive\u2019s earlier success with GameStop, the video game retailer that agreed to add BTC […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[2],"tags":[3,4,5],"class_list":["post-22416","post","type-post","status-publish","format-standard","hentry","category-news","tag-crypto","tag-doge","tag-news"],"_links":{"self":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/22416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22416"}],"version-history":[{"count":0,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/22416\/revisions"}],"wp:attachment":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}