{"id":24293,"date":"2025-04-29T09:39:50","date_gmt":"2025-04-29T09:39:50","guid":{"rendered":"https:\/\/dogewisperer.com\/?p=24293"},"modified":"2025-04-29T09:39:50","modified_gmt":"2025-04-29T09:39:50","slug":"viant-technology-could-benefit-from-buying-bitcoin-eric-semler-says","status":"publish","type":"post","link":"https:\/\/dogewisperer.com\/?p=24293","title":{"rendered":"Viant Technology Could Benefit From Buying Bitcoin, Eric Semler Says"},"content":{"rendered":"<div>\n<p>Viant Technology (DSP), an ad tech company, could unlock significant shareholder value by adopting a bitcoin (BTC) treasury strategy according to Eric Semler, the chairman of Semler Scientific (SMLR), the scientific-equipment maker that also adopted a bitcoin-buying policy.<\/p>\n<p>Viant joins <a href=\"https:\/\/www.coindesk.com\/business\/2025\/02\/13\/tech-zombie-zoom-should-embrace-bitcoin-strategy-semler-chairman-says\">Zoom Communications<\/a> (ZOOM) and Coursera, Inc. (COUR) on Semler&#8217;s list of \u201cZombie Zone\u201d companies that, he says, have untapped capital and an urgent need to rethink strategic direction. Neither of the previous two followed his advice.<\/p>\n<p>In a <a href=\"https:\/\/x.com\/SemlerEric\/status\/1917020148634161190\">post on X<\/a>, Semler highlighted Viant\u2019s stock performance as a key indicator of investor skepticism toward the company\u2019s long-term growth prospects. The shares are down 44% since the company&#8217;s 2021 IPO and slumped 50% in February alone.<\/p>\n<p>Despite this, Viant maintains a strong financial foundation, including $205 million in net cash \u2014 about 25% of its $900 million market cap \u2014 and $34 million in free cash flow in 2024, with expectations for steady growth through 2028. <\/p>\n<p>Viant faces intensifying competition from tech giants like Google and Amazon and the commoditization of demand-side platforms. Chris Vanderhook, one of the three brothers that founded the company, has publicly expressed enthusiasm for decentralized technologies, referencing crypto, blockchain, and NFTs as core to a \u201cNew Open Web\u201d vision. <\/p>\n<p><em>Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to<\/em>\u00a0<em><a href=\"https:\/\/www.coindesk.com\/ethics\">our standards<\/a>. For more information, see<\/em>\u00a0<em><a href=\"https:\/\/www.coindesk.com\/coindesk-news\/2023\/04\/14\/how-coindesk-will-use-generative-ai-tools\">CoinDesk\u2019s full AI Policy<\/a>.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Viant Technology (DSP), an ad tech company, could unlock significant shareholder value by adopting a bitcoin (BTC) treasury strategy according to Eric Semler, the chairman of Semler Scientific (SMLR), the scientific-equipment maker that also adopted a bitcoin-buying policy. Viant joins Zoom Communications (ZOOM) and Coursera, Inc. (COUR) on Semler&#8217;s list of \u201cZombie Zone\u201d companies that, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[2],"tags":[3,4,5],"class_list":["post-24293","post","type-post","status-publish","format-standard","hentry","category-news","tag-crypto","tag-doge","tag-news"],"_links":{"self":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/24293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24293"}],"version-history":[{"count":0,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/24293\/revisions"}],"wp:attachment":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}