{"id":26653,"date":"2025-05-14T05:46:41","date_gmt":"2025-05-14T05:46:41","guid":{"rendered":"https:\/\/dogewisperer.com\/plutus-launches-plus-more-on-base-a-new-era-of-tokenised-loyalty-rewards\/"},"modified":"2025-05-14T05:46:41","modified_gmt":"2025-05-14T05:46:41","slug":"plutus-launches-plus-more-on-base-a-new-era-of-tokenised-loyalty-rewards","status":"publish","type":"post","link":"https:\/\/dogewisperer.com\/?p=26653","title":{"rendered":"Plutus Launches PLUS More on Base: A New Era of Tokenised Loyalty Rewards"},"content":{"rendered":"
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[PRESS RELEASE \u2013 London, United Kingdom, May 13th, 2025]<\/strong><\/p>\n

Plutus<\/a> became a pioneer in on-chain integrated finance as the first to tokenise real-world assets (RWA) through on-chain loyalty rewards with Pluton (PLU) in 2015<\/a>. Since its introduction during the early era of blockchain, PLU has continued to provide on-chain utility and has rewarded over $58M in in-app savings over the past decade. Today, Plutus announces the go-live of PLUS More\u2014a new, timeless addition for PLU stackers seeking to maximise savings on their spending with the Plutus Card.<\/p>\n

Built on Base<\/strong>, the Ethereum Layer 2 incubated by Coinbase, PLUS More marks a new chapter in the evolution of traditional rewards, bringing them into the open, permissionless world of decentralised finance. It redefines how loyalty value is earned, owned, and used\u2014all on-chain.<\/p>\n

PLUS More is more than a rewards system \u2014 it\u2019s a movement.<\/strong><\/p>\n

One that shifts control from corporations to consumers, from closed ecosystems to open infrastructure, and replaces forgettable points with tokens designed for practical use.<\/p>\n

From Points to Protocols: Loyalty, Rewired<\/strong><\/p>\n

Every year, billions in loyalty rewards, from airline miles to cashback, go unclaimed. Traditional loyalty systems are fragmented, hard to track, and nearly impossible to transfer \u2014 they\u2019re broken. PLUS More redefines loyalty by transforming these legacy models into interoperable, self-custodied tokens, usable across the Plutus app and beyond.<\/p>\n

To start, Plutus Card<\/strong> customers in the UK & EU will be able to tokenise their rewards in-app<\/strong> and request payouts on the Base network<\/strong>, pending the approval of relevant licensing, which is currently in progress. Once licensing under MiCA and the UK FCA<\/strong> is in place, PLUS token holders will also be able to access a growing marketplace of partner perks, travel discounts, and digital gift cards<\/strong>, all powered by smart contracts on Base<\/strong>.<\/p>\n

This ecosystem will be supported by FUEL<\/strong>, a new on-chain network fee (similar to GAS on Ethereum), launching alongside the PLUS token. FUEL is designed to keep the system sustainable over time by recycling rewards back to customers instead of minting new tokens.<\/p>\n

To see full details:\u00a0PLUS More<\/a><\/p>\n

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