{"id":27210,"date":"2025-05-16T16:47:00","date_gmt":"2025-05-16T16:47:00","guid":{"rendered":"https:\/\/dogewisperer.com\/?p=27210"},"modified":"2025-05-16T16:47:00","modified_gmt":"2025-05-16T16:47:00","slug":"former-coinbase-germany-ceo-joins-lukso-aims-to-break-big-techs-grip-on-creator-autonomy","status":"publish","type":"post","link":"https:\/\/dogewisperer.com\/?p=27210","title":{"rendered":"Former Coinbase Germany CEO Joins LUKSO, Aims to Break Big Tech\u2019s Grip on Creator Autonomy"},"content":{"rendered":"<div>\n<p>Jan-Oliver Sell, the former Managing Director of Coinbase, Germany, made the case for LUKSO, a layer 1 blockchain designed to revitalise the creative economy, in an <a href=\"https:\/\/crypto.news\/web3-can-solve-gatekeepers-deplatforming-for-online-creators-interview-with-new-lukso-coo\/\" target=\"_blank\" rel=\"nofollow\">interview<\/a> on 15 May 2025, \u201cCentralised platforms are closed systems. They control who sees what, how creators earn, and what features are allowed,\u201d he said.<\/p>\n<p>LUKSO, a decentralised platform, offers an alternative to creators depending on centralised platforms like Google, Meta, and Spotify that can change rules as they see fit, impacting creator reach and earnings.<\/p>\n<p>The company recently appointed Sell as its new CEO and promises to shift the power dynamic of the current centralised system through its LUKSO Standards Proposals (LSP) smart contract system that allows creators to be fully in control of their identity and content.<\/p>\n<p>The platform facilitates a universal identity for creators and AI that is censorship-proof, fully on-chain, and publicly accessible, enabling a creator\u2019s content to be accessible and interactable by everyone, including apps and even protocols.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Big moves at LUKSO.<br \/>\u2070The former CEO of Coinbase Germany, <a href=\"https:\/\/twitter.com\/JanOSell?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow\">@JanOSell<\/a>, just joined <a href=\"https:\/\/twitter.com\/Universal_Every?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow\">@Universal_Every<\/a> as COO to help bring Web3 to the mainstream.<br \/>With Universal Profiles, creator-owned content, and AI-powered identities\u2014LUKSO isn\u2019t just another blockchain.\u2070It\u2019s the foundation for\u2026 <a href=\"https:\/\/t.co\/2l68ihvCZC\" target=\"_blank\" rel=\"nofollow\">pic.twitter.com\/2l68ihvCZC<\/a><\/p>\n<p>\u2014 ninjafromqueens.base.eth <img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f199.png\" alt=\"\ud83c\udd99\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\"> (@Ninjafromqueens) <a href=\"https:\/\/twitter.com\/Ninjafromqueens\/status\/1923138028714754517?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow\">May 15, 2025<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Issues such as shadow banning a profile or content, prevalent on centralised systems, do not exist, all thanks to the platform\u2019s LSP smart contracts, as once published, the content is a part of a shared permissionless space.<\/p>\n<p>As a result, creators can experiment with their content without fearing being deplatformed.<\/p>\n<p><strong>Explore<\/strong>:\u00a0<a class=\"general-link\" href=\"https:\/\/99bitcoins.com\/cryptocurrency\/next-1000x-crypto\/\" rel=\"\">10+ Crypto Tokens That Can Hit 1000x in 2025<\/a><\/p>\n<h2><strong>LUKSO Universal Profiles\u2014Way Forward for AI Transparency and Web3 Adoption<\/strong><\/h2>\n<p>While there are many advantages to Web3 platforms (transparency, ownership, user agency, etc.), so far, they have largely been unpopular in the creator community because of usability factors such as unfamiliar tools, confusing interfaces, and security concerns.<\/p>\n<p>Sell explained, \u201cWhat holds web3 back is not the tools and dApps, but the foundations, the pure private key account system, and the lack of a proper standardised smart contract-based account system.\u201d<\/p>\n<p>As per Sell, LUKSO\u2019s universal profiles tackle these problems by integrating smart, recoverable, and user-friendly blockchain identities into the blockchain through its LSP smart contracts.<\/p>\n<p>Additionally, as AI continues to evolve, universal profiles become increasingly vital. With growing concerns around authorship, attribution, and accountability, AI agents can establish a verifiable on-chain presence through LUKSO\u2019s universal profiles, ensuring transparency and trust.<\/p>\n<p>Also, because universal profiles are modular and programmable, developers and creators can manage the AI\u2019s profile through LUKSO\u2019s LSP6 key manager standard, enabling a secure and collaborative governance of AI agents.<\/p>\n<p>Similar to a human creator, because of its universal profile, an AI agent can develop its own reputation, gain a following, and evolve socially.<\/p>\n<p><strong>Explore<\/strong>:\u00a0<a class=\"general-link\" href=\"https:\/\/99bitcoins.com\/cryptocurrency\/next-crypto-to-explode\/\" rel=\"\">20+ Next Crypto to Explode in 2025<\/a><\/p>\n<h2><strong>Decentralized Systems Can Match Centralized Convenience with Proper Standards<\/strong><\/h2>\n<p>\u201cDecentralised systems often face hurdles in scalability, speed, and user experience,\u201d explained Sell, leading to a reliance on centralised systems.<\/p>\n<p>However, with the right standards and by leveraging universal profiles, Web3 can offer smart, recoverable, and extensible accounts, in turn delivering a better user experience when compared to Web2.<\/p>\n<p>A key advantage of Web3 is its composability. Unlike the siloed approach of the Web 2 platforms, LUKSO\u2019s ecosystem allows users to directly embed protocols into their profiles.<\/p>\n<p>A mini app can therefore serve multiple purposes. For instance, an artist\u2019s profile can become a ticket store, or a project\u2019s profile can become its launchpad. The possibilities are endless since this level of modularity does not exist on Web2.<\/p>\n<p>With proper standards in place, decentralised Web3 platforms have the potential to surpass centralised convenience through greater flexibility, ownership, and creative potential.<\/p>\n<p><strong>Explore<\/strong>:\u00a0<a class=\"general-link\" href=\"https:\/\/99bitcoins.com\/cryptocurrency\/crypto-presales\/\" rel=\"\">The 12+ Hottest Crypto Presales to Buy Right Now<\/a><\/p>\n<div class=\"nnbtc-key-takeaways\">\n<h3 class=\"nnbtc-key-takeaways__title\">Key Takeaways<\/h3>\n<ul class=\"nnbtc-key-takeaways__list\">\n<li class=\"nnbtc-key-takeaways__list-item\">\n        LUKSO allows users to directly embed protocols into their profiles    <\/li>\n<li class=\"nnbtc-key-takeaways__list-item\">\n         LUKSO\u2019s LSP6 standard lets developers securely govern AI profiles collaboratively    <\/li>\n<li class=\"nnbtc-key-takeaways__list-item\">\n        LUKSO provides a censorship-proof, on-chain universal identity, ensuring creators\u2019 content is publicly accessible and interactive    <\/li>\n<\/ul><\/div>\n<p>The post <a href=\"https:\/\/99bitcoins.com\/news\/former-coinbase-ceo-joins-lukso-aims-to-break-big-techs-grip-on-creator-autonomy\/\">Former Coinbase Germany CEO Joins LUKSO, Aims to Break Big Tech\u2019s Grip on Creator Autonomy<\/a> appeared first on <a href=\"https:\/\/99bitcoins.com\/\">99Bitcoins<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jan-Oliver Sell, the former Managing Director of Coinbase, Germany, made the case for LUKSO, a layer 1 blockchain designed to revitalise the creative economy, in an interview on 15 May 2025, \u201cCentralised platforms are closed systems. They control who sees what, how creators earn, and what features are allowed,\u201d he said. LUKSO, a decentralised platform, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[2],"tags":[3,4,5],"class_list":["post-27210","post","type-post","status-publish","format-standard","hentry","category-news","tag-crypto","tag-doge","tag-news"],"_links":{"self":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/27210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27210"}],"version-history":[{"count":0,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/27210\/revisions"}],"wp:attachment":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}