{"id":36912,"date":"2025-07-15T07:01:44","date_gmt":"2025-07-15T07:01:44","guid":{"rendered":"https:\/\/dogewisperer.com\/?p=36912"},"modified":"2025-07-15T07:01:44","modified_gmt":"2025-07-15T07:01:44","slug":"bitcoin-overtakes-amazons-2-3-trillion-market-cap-whats-propelling-its-massive-run","status":"publish","type":"post","link":"https:\/\/dogewisperer.com\/?p=36912","title":{"rendered":"Bitcoin Overtakes Amazon\u2019s $2.3 Trillion Market Cap \u2013 What\u2019s Propelling Its Massive Run?"},"content":{"rendered":"<div>\n<p>Bitcoin (BTC) continues its historic price rally, soaring past $120,000 earlier today and surpassing e-commerce giant Amazon\u2019s $2.38 trillion market capitalization. The flagship cryptocurrency now ranks just behind gold, Nvidia, Microsoft, and Apple in terms of market cap.<\/p>\n<h2>Bitcoin Flips Amazon, What\u2019s Behind The Run?<\/h2>\n<p>According to a recent X post by crypto analyst Crypto Rover, Bitcoin has officially overtaken Amazon in total market capitalization. The analyst shared the following chart, showing BTC with a $2.43 trillion market cap at a price of $122,304, compared to Amazon\u2019s $2.38 trillion.<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-531065 size-full\" src=\"https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-14-at-10.45.00%E2%80%AFAM.png?resize=2704%2C1066\" alt=\"bitcoin\" width=\"2704\" height=\"1066\" srcset=\"https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-14-at-10.45.00\u202fAM.png?w=2704 2704w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-14-at-10.45.00\u202fAM.png?w=640 640w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-14-at-10.45.00\u202fAM.png?w=768 768w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-14-at-10.45.00\u202fAM.png?w=980 980w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-14-at-10.45.00\u202fAM.png?w=1536 1536w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-14-at-10.45.00\u202fAM.png?w=2048 2048w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-14-at-10.45.00\u202fAM.png?w=750 750w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-14-at-10.45.00\u202fAM.png?w=1140 1140w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/p>\n<p>The chart also indicates that BTC is inching closer to Apple, which currently holds a market cap of $3.15 trillion. Gold remains the top global asset, commanding a massive $22.64 trillion valuation.<\/p>\n<p>Several factors appear to be driving Bitcoin\u2019s explosive rally. Chief among them is the surge in institutional interest, which is nearing all-time high (ATH) levels.<\/p>\n<p>In a separate post, crypto analyst Mister Crypto noted that crypto investment products saw inflows of $3.7 billion last week \u2013 marking the second-largest weekly inflow ever. The analyst described this as an \u201cextremely bullish signal.\u201d<\/p>\n<p><img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" class=\"wp-image-531070 size-large\" src=\"https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/mister_ca7229.jpeg?resize=656%2C660\" alt=\"btc\" width=\"656\" height=\"660\" srcset=\"https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/mister_ca7229.jpeg?w=1192 1192w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/mister_ca7229.jpeg?w=417 417w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/mister_ca7229.jpeg?w=768 768w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/mister_ca7229.jpeg?w=656 656w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/mister_ca7229.jpeg?w=64 64w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/mister_ca7229.jpeg?w=75 75w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/mister_ca7229.jpeg?w=750 750w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/mister_ca7229.jpeg?w=1140 1140w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\"><\/p>\n<p>Meanwhile, data from SoSoValue reveals that total net assets held in spot Bitcoin exchange-traded funds (ETFs) have reached $150 billion \u2013 representing over 6.4% of BTC\u2019s total market capitalization.<\/p>\n<h2>Companies Continue To Increase BTC Exposure<\/h2>\n<p>As Bitcoin gains traction as a reliable store of value, more corporations are adding BTC to their treasuries. For instance, Michael Saylor\u2019s Strategy remains the largest corporate holder of Bitcoin and continues to expand its position.<\/p>\n<p>The company <a href=\"https:\/\/x.com\/saylor\/status\/1944729668394930471\" target=\"_blank\" rel=\"noopener nofollow\">announced<\/a> today that it had acquired an additional 4,225 BTC for $472.5 million at an average price of $111,827 per BTC. MicroStrategy now holds 601,550 BTC, valued at $42.87 billion at an average cost of $71,268 per coin.<\/p>\n<p>Similarly, Japanese investment firm Metaplanet \u2013 often dubbed \u201cAsia\u2019s Strategy\u201d \u2013 <a href=\"https:\/\/bitcoinist.com\/metaplanet-just-bought-800-bitcoin-and-its-not-done-yet\/\" target=\"_blank\" rel=\"noopener \">revealed<\/a> it had purchased 800 BTC. The company now holds 16,532 BTC and has set an ambitious target to accumulate 210,000 BTC by the end of 2027.<\/p>\n<p>A recent <a href=\"https:\/\/bitcoinist.com\/bitcoin-may-land-on-36-more-company-balance-sheets-this-year-blockchain-firm-says\/\" target=\"_blank\" rel=\"noopener \">report<\/a> from institutional research firm Blockware Intelligence predicts that as many as 36 more companies could add BTC to their balance sheets by the end of 2025. This is likely to further cement BTC as a reliable store of value.<\/p>\n<p>Adding to the bullish outlook, Bitcoin\u2019s available supply on crypto exchanges continues to decline amid growing demand. This supply squeeze <a href=\"https:\/\/bitcoinist.com\/bitcoin-exchanges-supply-low\/\" target=\"_blank\" rel=\"noopener \">could<\/a> further propel prices higher in the near term. At press time, BTC trades at $121,062, up 2% in the past 24 hours.<\/p>\n<p><img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" class=\"wp-image-531071 size-large\" src=\"https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/bitcoin_67779d.png?resize=980%2C623\" alt=\"bitcoin\" width=\"980\" height=\"623\" srcset=\"https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/bitcoin_67779d.png?w=2648 2648w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/bitcoin_67779d.png?w=640 640w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/bitcoin_67779d.png?w=768 768w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/bitcoin_67779d.png?w=980 980w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/bitcoin_67779d.png?w=1536 1536w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/bitcoin_67779d.png?w=2048 2048w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/bitcoin_67779d.png?w=750 750w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/bitcoin_67779d.png?w=1140 1140w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bitcoin (BTC) continues its historic price rally, soaring past $120,000 earlier today and surpassing e-commerce giant Amazon\u2019s $2.38 trillion market capitalization. The flagship cryptocurrency now ranks just behind gold, Nvidia, Microsoft, and Apple in terms of market cap. Bitcoin Flips Amazon, What\u2019s Behind The Run? According to a recent X post by crypto analyst Crypto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[2],"tags":[3,4,5],"class_list":["post-36912","post","type-post","status-publish","format-standard","hentry","category-news","tag-crypto","tag-doge","tag-news"],"_links":{"self":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/36912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36912"}],"version-history":[{"count":0,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/36912\/revisions"}],"wp:attachment":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}