{"id":3709,"date":"2024-12-04T14:47:17","date_gmt":"2024-12-04T14:47:17","guid":{"rendered":"https:\/\/dogewisperer.com\/?p=3709"},"modified":"2024-12-04T14:47:17","modified_gmt":"2024-12-04T14:47:17","slug":"are-brands-ready-to-tokenize-loyalty-rarible-co-founder-offers-lessons-from-the-nft-world","status":"publish","type":"post","link":"https:\/\/dogewisperer.com\/?p=3709","title":{"rendered":"Are Brands Ready To Tokenize Loyalty? Rarible Co-Founder Offers Lessons From The NFT World"},"content":{"rendered":"<div>\n<p>At the recent <strong><a href=\"https:\/\/www.benzinga.com\/digital-assets\">Benzinga Future of Digital Assets event<\/a><\/strong>, <strong>Alex Salnikov<\/strong>, co-founder and chief strategy officer of <strong>Rarible<\/strong>, joined a panel discussion led by <strong>Ian Horne<\/strong>, head of content for <strong>Money20\/20 Amsterdam<\/strong>. <\/p>\n<p>The conversation focused on the challenges and opportunities of integrating non-fungible tokens (NFTs) into brand loyalty strategies within the expanding Web3 ecosystem.<\/p>\n<h3 class=\"wp-block-heading\">Learning from Past Challenges<\/h3>\n<p>Reflecting on the challenges of the NFT market, Salnikov addressed how speculative practices in 2021 created skepticism around the technology. <\/p>\n<p>&#8220;The NFT is an obscene word in many communities these days,&#8221; he admitted. He explained that the market had been overrun by short-term profit schemes that fueled a bubble. Salnikov compared the situation to the recent craze around meme coins, predicting that similar patterns could lead to temporary interest but long-term challenges for the industry.<\/p>\n<p><strong>See Also: <a href=\"https:\/\/www.benzinga.com\/markets\/cryptocurrency\/24\/12\/42314786\/ethereum-clone-tron-surges-60-in-a-day-outpaces-xrp-in-weekly-gains-why-is-trx-going-up\">Ethereum Clone Tron Surges 60% In A Day, Outpaces XRP In Weekly Gains: Why &#8230;<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.benzinga.com\/24\/12\/42316379\/nfts-and-brand-loyalty-building-trust-in-the-web3-era\" alt=\"Are\" brands ready to tokenize loyalty rarible co-founder offers lessons from the nft world>Full story available on Benzinga.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At the recent Benzinga Future of Digital Assets event, Alex Salnikov, co-founder and chief strategy officer of Rarible, joined a panel discussion led by Ian Horne, head of content for Money20\/20 Amsterdam. The conversation focused on the challenges and opportunities of integrating non-fungible tokens (NFTs) into brand loyalty strategies within the expanding Web3 ecosystem. Learning [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[2],"tags":[3,4,5],"class_list":["post-3709","post","type-post","status-publish","format-standard","hentry","category-news","tag-crypto","tag-doge","tag-news"],"_links":{"self":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/3709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3709"}],"version-history":[{"count":0,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/3709\/revisions"}],"wp:attachment":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}