{"id":38950,"date":"2025-07-26T19:17:17","date_gmt":"2025-07-26T19:17:17","guid":{"rendered":"https:\/\/dogewisperer.com\/?p=38950"},"modified":"2025-07-26T19:17:17","modified_gmt":"2025-07-26T19:17:17","slug":"coinbases-base-app-rebrand-sends-a-little-known-token-soaring-440-amid-socialfi-boom","status":"publish","type":"post","link":"https:\/\/dogewisperer.com\/?p=38950","title":{"rendered":"Coinbase\u2019s Base App Rebrand Sends a Little-Known Token Soaring 440% Amid SocialFi Boom"},"content":{"rendered":"<div>\n<p>Coinbase\u2019s rebrand of its Wallet into the<a href=\"https:\/\/www.coindesk.com\/tech\/2025\/07\/17\/coinbase-wallet-becomes-base-app-in-major-rebrand\"> Base App <\/a>has kicked off a SocialFi surge, sending Zora&#8217;s (ZORA) activity into overdrive and leading to a massive rally for its token.<\/p>\n<p>Zora, which lets users mint tradable tokens tied to individual social posts, saw a dramatic rise in use following the app\u2019s July 16 rebrand. The Base app\u2019s features include posting, chatting and one-tap token minting, integrated with Zora and Farcaster.<\/p>\n<p>The result, according to <a href=\"https:\/\/dune.com\/zorateam\/coins\">Dune data<\/a>, were daily Zora token creations jumping from about 4,000 to more than 15,000, with a peak of 38,000 mints on July 24.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/s3y3vcno\/production\/2da7bb4d5acb5249b2163cfcefe40b2bbeaf9efb-1094x684.png?auto=format\" alt=\"Daily created coins and creators on ZORA (Dune)\" title=\"Daily created coins and creators on ZORA (Dune)\"><\/p>\n<p>Daily trades rose from 30,000 to over 150,000, while trading volume crossed $6 million a day, up from just $1 million before the launch. <\/p>\n<p>The price of ZORA soared 440% in the past week, from $0.011 to $0.0615. The token&#8217;s market cap rose to more than $200 million from just below $50 million in a week, according to <a href=\"https:\/\/coinmarketcap.com\/currencies\/zora\/\">CoinMarketCap data<\/a>.  <\/p>\n<p>Creator earnings followed the trend, according to Dune data. <\/p>\n<p>Daily payouts spiked from around $1,000 to over $30,000 as more than 12,000 unique creators joined the rush. Over 8,000 Zora Smart Wallets were active each day during the boom.<\/p>\n<p><strong><em>Read more: <a href=\"https:\/\/www.coindesk.com\/markets\/2025\/07\/14\/asia-morning-briefing-how-will-coinbase-rebrand-its-wallet\">How Will Coinbase Rebrand Its Wallet?<\/a><\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Coinbase\u2019s rebrand of its Wallet into the Base App has kicked off a SocialFi surge, sending Zora&#8217;s (ZORA) activity into overdrive and leading to a massive rally for its token. Zora, which lets users mint tradable tokens tied to individual social posts, saw a dramatic rise in use following the app\u2019s July 16 rebrand. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[2],"tags":[3,4,5],"class_list":["post-38950","post","type-post","status-publish","format-standard","hentry","category-news","tag-crypto","tag-doge","tag-news"],"_links":{"self":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/38950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38950"}],"version-history":[{"count":0,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/38950\/revisions"}],"wp:attachment":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}