{"id":39664,"date":"2025-07-30T23:02:06","date_gmt":"2025-07-30T23:02:06","guid":{"rendered":"https:\/\/dogewisperer.com\/?p=39664"},"modified":"2025-07-30T23:02:06","modified_gmt":"2025-07-30T23:02:06","slug":"bitcoin-gets-a-ride-turkeys-ride-hailing-giant-allots-20-of-reserves-to-btc","status":"publish","type":"post","link":"https:\/\/dogewisperer.com\/?p=39664","title":{"rendered":"Bitcoin Gets A Ride: Turkey\u2019s Ride-Hailing Giant Allots 20% Of Reserves To BTC"},"content":{"rendered":"
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Turkish ride\u2011hailing firm Marti<\/a> announced that it would put 20% of its idle cash into crypto assets. According to the company, Bitcoin<\/a> will be the first test coin. Soon after, Marti plans to boost that share to 50%.<\/p>\n

The move comes as Turkey wrestles with annual inflation rates near 40\u201350%, which erode the value of lira\u2011based cash. Marti\u2019s CEO, Oguz Oktem, said that keeping part of its reserves in crypto can help protect against fiat currency risks.<\/p>\n

The company stressed that its day\u2011to\u2011day operations won\u2019t be disrupted and that only surplus funds will back this new strategy.<\/p>\n

\"\"<\/p>\n

Marti Goes Crypto<\/h2>\n

Based on reports, all digital holdings will be stored with a regulated custodian offering institutional\u2011grade compliance. Oktem noted that acquisitions will be held indefinitely and that Marti plans to add Solana and Ethereum to its stack over time.<\/p>\n

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Mart\u0131 olarak nakit rezervlerimizin %20\u2019sini dijital kripto varl\u0131klara yat\u0131rma karar\u0131 ald\u0131k. \u0130lk ad\u0131mda Bitcoin ile ba\u015fl\u0131yoruz.<\/p>\n

Dijital varl\u0131klar\u0131 uzun vadeli bir de\u011fer saklama arac\u0131 olarak g\u00f6r\u00fcyoruz. \u015eirket operasyonlar\u0131m\u0131zda kullanmad\u0131\u011f\u0131m\u0131z nakitimizin, farkl\u0131 piyasa\u2026<\/p>\n

\u2014 O\u011fuz Alper \u00d6ktem (@OguzAlperOktem) July 29, 2025<\/a><\/p>\n<\/blockquote>\n

This approach mirrors moves by big names like Strategy<\/a>, which holds over $10 billion in Bitcoin, and ZOOZ, with roughly $180 million tucked into BTC.<\/p>\n

But Marti is the first mobility\u2011services provider from Turkey to try such a tactic, suggesting other corporates in emerging markets might follow its lead.<\/p>\n

Riders And Drivers Hit New Heights<\/h2>\n

Marti\u2019s latest financial report shows it passed several 2025 targets far ahead of schedule. By June, the company had more than 2 million riders and over 300,000 drivers on its platform.<\/p>\n

That marks an 8% jump in drivers and a 13% rise in rider registrations since March. To date, Marti\u2019s users have completed over 35 million rides.<\/p>\n

Oktem said these milestones give the firm confidence to take on long\u2011term hedging strategies without pulling focus from growth.<\/p>\n


\nGoing Public<\/p>\n

Marti got listed on the New York Stock Exchange in July\u202f2023, marking the first US listing by a Turkish micro\u2011mobility company.<\/p>\n

Traders appeared torn between excitement over digital\u2011asset diversification and worry about crypto\u2019s notorious volatility. The quick reversal underscores how even savvy investors can get jittery when a non\u2011financial firm embraces a new kind of risk.<\/p>\n

Regulatory Safeguards And Reporting Challenges<\/p>\n

According to Marti, using a regulated custodian should limit exposure to hacks and regulatory snags. Yet, under standard accounting rules, any drop in Bitcoin\u2019s market price could trigger impairment charges.<\/p>\n

Those write\u2011downs would hit Marti\u2019s earnings reports, potentially creating earnings swings that conservative shareholders may balk at. The company says it will disclose any updates to its crypto reserve plan in future filings.<\/p>\n

Expansion And Future Targets<\/p>\n

Marti currently serves major Turkish cities\u2014Ankara, Istanbul, Antalya and Izmir\u2014with a fleet of e\u2011mopeds, e\u2011scooters and e\u2011bikes managed through its app.<\/p>\n

Plans are in place to roll out services in Konya, Kayseri, Kocaeli, Bursa, Mersin and Adana before year\u2011end.<\/p>\n

Featured image from Marti, chart from TradingView<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Turkish ride\u2011hailing firm Marti announced that it would put 20% of its idle cash into crypto assets. According to the company, Bitcoin will be the first test coin. Soon after, Marti plans to boost that share to 50%. The move comes as Turkey wrestles with annual inflation rates near 40\u201350%, which erode the value of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[2],"tags":[3,4,5],"class_list":["post-39664","post","type-post","status-publish","format-standard","hentry","category-news","tag-crypto","tag-doge","tag-news"],"_links":{"self":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/39664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39664"}],"version-history":[{"count":0,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/39664\/revisions"}],"wp:attachment":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}