{"id":50184,"date":"2025-09-30T07:01:32","date_gmt":"2025-09-30T07:01:32","guid":{"rendered":"https:\/\/dogewisperer.com\/?p=50184"},"modified":"2025-09-30T07:01:32","modified_gmt":"2025-09-30T07:01:32","slug":"historic-kimono-brand-changes-name-to-bitcoin-japan-in-rebranding-move","status":"publish","type":"post","link":"https:\/\/dogewisperer.com\/?p=50184","title":{"rendered":"Historic Kimono Brand Changes Name To \u2018Bitcoin Japan\u2019 In Rebranding Move"},"content":{"rendered":"
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According to reports, a long-running Japanese kimono and textiles maker will formally rename itself \u201cBitcoin Japan\u201d<\/a> at a shareholders meeting set for November 11 as it begins to hold Bitcoin on its balance sheet.<\/p>\n

The company also plans to adopt \u201cBitcoin Japan Corporation\u201d as its English name and said it will focus on crypto treasury<\/a> operations. Some of these moves were announced in a company release this week.<\/p>\n

Company Rebrands To Signal New Focus<\/h2>\n

Bakkt\u2019s June agreement to buy a controlling stake in the business helped trigger the shift. Reports have disclosed that Phillip Lord, president of Bakkt International, will take the CEO job at the newly named firm, and Akshay Naheta, co-chief executive officer of Bakkt Holdings, will become chairman of the board.<\/p>\n

The company stated<\/a> the new leadership will better align directors and shareholders and said it aims at medium- to long-term improvement in corporate value.<\/p>\n

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Bakkt Holdings has finalized the acquisition of the domain https:\/\/t.co\/AVELNw1uzx<\/a>, strengthening our presence in Japan with a premier web address.<\/p>\n

\"\ud83d\udc49\" Read the full press release : https:\/\/t.co\/XxHU3hm1Rf<\/a> pic.twitter.com\/Jon5t2iYnw<\/a><\/p>\n

\u2014 Bakkt (@Bakkt) September 22, 2025<\/a><\/p>\n<\/blockquote>\n

The Change Comes After Struggling Results<\/h2>\n

Marusho Hotta is no startup. Founded in 1861, it opened one of Japan\u2019s first kimono wholesale stores in 1894 and listed on the Tokyo Exchange in 1974.<\/p>\n

Yet the company has struggled in recent years. Based on reports, Marusho Hotta logged a net income of minus 407 million yen ($2,724,400) for its most recent fiscal period.<\/p>\n

Other textile players have also reported losses: Kitabo recorded a net loss of $785,000 for FY2024, even as it plans to buy about $5.4 million worth of Bitcoin as it moves into crypto and real-world asset ventures.<\/p>\n

<\/p>\n

Textile Firms Shift Into Bitcoin<\/p>\n

A number of Japanese companies in the fashion and textile sectors have announced plans to buy Bitcoin<\/a> or offer crypto-related services.<\/p>\n

Reports note that Metaplanet has amassed enough Bitcoin to rank among the global top five corporate Bitcoin treasuries.<\/p>\n

Loyalty firm Remixpoint, game maker Gumi, and retailer ANAP are other recent examples that have said they will add Bitcoin to their corporate strategies.<\/p>\n

A Company Reinventing Its Identity<\/p>\n

This is more than a name swap. For an organization founded in 1861 to become Bitcoin Japan signals a striking corporate pivot.<\/p>\n

Whether the plan restores profitability or simply changes the company\u2019s public image remains to be seen. The market will watch how shareholders react on November 11 and whether other traditional firms follow with larger Bitcoin treasuries.<\/p>\n

Featured image from KKDay, chart from TradingView<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

According to reports, a long-running Japanese kimono and textiles maker will formally rename itself \u201cBitcoin Japan\u201d at a shareholders meeting set for November 11 as it begins to hold Bitcoin on its balance sheet. The company also plans to adopt \u201cBitcoin Japan Corporation\u201d as its English name and said it will focus on crypto treasury […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[2],"tags":[3,4,5],"class_list":["post-50184","post","type-post","status-publish","format-standard","hentry","category-news","tag-crypto","tag-doge","tag-news"],"_links":{"self":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/50184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50184"}],"version-history":[{"count":0,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/50184\/revisions"}],"wp:attachment":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}