{"id":51091,"date":"2025-10-04T14:17:31","date_gmt":"2025-10-04T14:17:31","guid":{"rendered":"https:\/\/dogewisperer.com\/?p=51091"},"modified":"2025-10-04T14:17:31","modified_gmt":"2025-10-04T14:17:31","slug":"brazils-mercado-bitcoin-bets-on-invisible-blockchain-approach-to-build-financial-super-app","status":"publish","type":"post","link":"https:\/\/dogewisperer.com\/?p=51091","title":{"rendered":"Brazil\u2019s Mercado Bitcoin Bets on \u2018Invisible Blockchain\u2019 Approach to Build Financial Super App"},"content":{"rendered":"
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Twelve years after launching as a cryptocurrency exchange, Mercado Bitcoin aims to be something entirely different.<\/p>\n

Less focused on price charts and trading pairs, the S\u00e3o Paulo-based company now talks more about Brazil\u2019s central bank\u2019s PIX payments, digital fixed income, and streamlined remittances.<\/p>\n

Mercado Bitcoin\u2019s head of corporate development, Daniel Cunha, told CoinDesk in an interview on the sidelines of the exchange\u2019s DAC 2025 conference<\/a> that the firm wants to become the app where Brazilians manage their financial lives. A kind of \u201csuper app\u201d for spending, saving, and investing.<\/p>\n

Yet, calling MB a \u201csuper app\u201d may not quite capture the essence of the strategy. Its leadership prefers a different term: a financial hub that blends legacy finance with blockchain, letting users tap into both without needing to understand either.<\/p>\n

\u201cThe revolution happens when the protocol disappears,\u201d Cunha told CoinDesk. \u201cThe customer doesn\u2019t want to hear about blockchains and tokens. They want to know the rate, the risk, and the maturity date,\u201d he said, referring to the exchange\u2019s tokenized fixed income offerings.<\/p>\n

‘Invisible blockchain’<\/h2>\n

That thinking has reshaped how MB presents itself to users. Instead of relying on crypto-native vocabulary, the company now emphasizes features in its offering. One major change involved scrapping the term \u201ctokenization\u201d in user-facing materials altogether, Cunha said.<\/p>\n

\u201cWe tried a ton of variations,\u201d Cunha said. \u201cWhen we stopped saying \u2018token\u2019 and started saying \u2018digital fixed income,\u2019 things took off.\u201d The idea is to have a product whose backend is powered by blockchain technology, but the frontend remains more recognizable to the masses. <\/p>\n

Essentially, MB\u2019s bet is that \u201cinvisible blockchain\u201d is the next frontier.<\/p>\n

\u201cWe\u2019re going to see a lot of people use blockchain without realizing they\u2019re using blockchain,\u201d MB said. \u201cThat\u2019s when you know the revolution has happened.\u201d<\/p>\n

The firm\u2019s flagship blockchain-based investment products focus on tokenized private credit, a segment it believes is underserved and ripe for disruption in Brazil. <\/p>\n

Brazil ranks among the top five countries for retail crypto usage, according to Chainalysis\u2019 Global Crypto Adoption Index<\/a>. MB is positioning itself as an answer to a pain point common in the country through a stablecoin-based remittance service.<\/p>\n

A pivot from trading<\/h2>\n

Despite all the new initiatives, MB\u2019s core business, crypto trading, still accounts for the majority of its revenue. But that balance is shifting.<\/p>\n

At its peak, trading made up 95% of the firm\u2019s income. Today, that number is closer to 60%, with the rest coming from payments, custody, tokenized investments, and services like asset management. Over time, the company expects trading to fall below 30%, Cunha revealed.<\/p>\n

As part of that shift, the firm is also expanding geographically. It now has a client-facing operation in Portugal and is building institutional channels in the U.S., aiming to link capital and investment opportunities across markets.<\/p>\n

Mercado Bitcoin, where a significant portion of assets under management are made up of small and medium enterprises\u2019 treasuries<\/a>, expects to surpass 3 billion reais ($563 million) in tokenized credit issuance by year-end. About 20% of assets under custody on the platform are now tokenized real-world assets (RWAs), up from virtually zero just a few years ago.<\/p>\n

The pivot sits within a wider push to build \u201cfinancial super apps.\u201d Coinbase CEO Brian Armstrong has said Coinbase aims to be a crypto-powered \u201csuper app\u201d <\/a>that would provide \u201call types of financial services.\u201d<\/p>\n

Beyond crypto, fintechs such as Revolut and Paytm are bundling payments, lending and investing. The playbook borrows from WeChat and Alipay, apps that bundle social, financial, and other features.<\/p>\n

Read more: Crypto Exchange Mercado Bitcoin to Tokenize $200M in Real-World Assets on XRP Ledger<\/a><\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Twelve years after launching as a cryptocurrency exchange, Mercado Bitcoin aims to be something entirely different. Less focused on price charts and trading pairs, the S\u00e3o Paulo-based company now talks more about Brazil\u2019s central bank\u2019s PIX payments, digital fixed income, and streamlined remittances. Mercado Bitcoin\u2019s head of corporate development, Daniel Cunha, told CoinDesk in an […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[2],"tags":[3,4,5],"class_list":["post-51091","post","type-post","status-publish","format-standard","hentry","category-news","tag-crypto","tag-doge","tag-news"],"_links":{"self":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/51091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51091"}],"version-history":[{"count":0,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/51091\/revisions"}],"wp:attachment":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}