{"id":72221,"date":"2026-02-13T04:01:52","date_gmt":"2026-02-13T04:01:52","guid":{"rendered":"https:\/\/dogewisperer.com\/?p=72221"},"modified":"2026-02-13T04:01:52","modified_gmt":"2026-02-13T04:01:52","slug":"brian-armstrong-explains-why-coinbase-made-the-poorly-received-karaoke-super-bowl-ad-the-first-step-is-even-being-noticed","status":"publish","type":"post","link":"https:\/\/dogewisperer.com\/?p=72221","title":{"rendered":"Brian Armstrong Explains Why Coinbase Made The Poorly Received Karaoke Super Bowl Ad: &#8216;The First Step Is Even Being Noticed&#8230;&#8217;"},"content":{"rendered":"<div>\n<p><strong>Coinbase Global Inc.<\/strong>\u00a0<a href=\"https:\/\/www.benzinga.com\/quote\/COIN\" target=\"_blank\" rel=\"noreferrer noopener\">(NASDAQ:<\/a><a class=\"ticker\" href=\"https:\/\/www.benzinga.com\/quote\/COIN\">COIN<\/a>)\u00a0CEO\u00a0<strong>Brian Armstrong<\/strong> said Thursday that the company\u2019s karaoke-style advertisement during Super Bowl LX was a deliberate bid to draw people\u2019s attention in a crowded market.<\/p>\n<h2 class=\"wp-block-heading\">Armstrong Defends Ad Choice<\/h2>\n<p>In an X post, Armstrong called the Super Bowl an \u201coverwhelming\u201d event where even getting noticed could be challenging due to fierce competition for viewers\u2019 eyeballs.<\/p>\n<p>\u201cThe first step is even being noticed. Only then have you bought the right to get them interested in the next step: crypto,\u201d Armstrong said, in response to criticism that the advertisement missed educating viewers about cryptocurrency.<\/p>\n<p>The cryptocurrency mogul said Coinbase is brainstorming on formats for future commercials and invited the community to share their ideas.<\/p>\n<p><figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><\/p>\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&#8220;Why did you buy a Super Bowl ad for karaoke?&#8221;<\/p>\n<p>This is why. It broke through and got people&#8217;s attention. The superbowl is such an overwhelming event, the first step is even being noticed. Only then have you bought the right to &#8230;<\/p>\n<\/blockquote>\n<\/div>\n<\/figure>\n<p><a href=\"https:\/\/www.benzinga.com\/crypto\/cryptocurrency\/26\/02\/50601755\/brian-armstrong-explains-why-coinbase-made-the-poorly-received-karaoke-super-bowl-ad-the-fi?utm_source=benzinga_taxonomy&amp;utm_medium=rss_feed_free&amp;utm_content=taxonomy_rss&amp;utm_campaign=channel\" alt=\"Brian\" armstrong explains why coinbase made the poorly received karaoke super bowl ad: first step is even being noticed...>Full story available on Benzinga.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Coinbase Global Inc.\u00a0(NASDAQ:COIN)\u00a0CEO\u00a0Brian Armstrong said Thursday that the company\u2019s karaoke-style advertisement during Super Bowl LX was a deliberate bid to draw people\u2019s attention in a crowded market. Armstrong Defends Ad Choice In an X post, Armstrong called the Super Bowl an \u201coverwhelming\u201d event where even getting noticed could be challenging due to fierce competition for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[2],"tags":[3,4,5],"class_list":["post-72221","post","type-post","status-publish","format-standard","hentry","category-news","tag-crypto","tag-doge","tag-news"],"_links":{"self":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/72221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=72221"}],"version-history":[{"count":0,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/72221\/revisions"}],"wp:attachment":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=72221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=72221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=72221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}