{"id":76040,"date":"2026-03-12T13:31:33","date_gmt":"2026-03-12T13:31:33","guid":{"rendered":"https:\/\/dogewisperer.com\/?p=76040"},"modified":"2026-03-12T13:31:33","modified_gmt":"2026-03-12T13:31:33","slug":"binance-us-eyes-defi-and-tokenized-assets-under-new-ceo","status":"publish","type":"post","link":"https:\/\/dogewisperer.com\/?p=76040","title":{"rendered":"Binance.US Eyes DeFi And Tokenized Assets Under New CEO"},"content":{"rendered":"
\n

Binance.US is planning to push into decentralized finance and tokenized assets \u2014 a signal that the company intends to do more than just recover from years of legal trouble.<\/p>\n

The announcement came alongside the appointment of a new chief executive<\/a>, marking what the company is positioning as a fresh start.<\/p>\n

Compliance Background Shapes Leadership Choice<\/h2>\n

Stephen Gregory took over as CEO on March 9. He brings a compliance-heavy background to the role, having previously served as a compliance officer at Gemini and as compliance chief and counsel at CEX.IO.<\/p>\n

Most recently, he ran crypto<\/a> exchange Currency.com as its chief executive. His predecessor, Norman Reed, has moved into an advisory capacity.<\/p>\n

Gregory\u2019s appointment was announced Wednesday. In a statement, he pointed to the Binance brand and its founder, Changpeng Zhao, as central to the company\u2019s identity going forward.<\/p>\n

\"\"<\/p>\n

Zhao, known widely as CZ, has publicly pushed for the US to take a leading role in global crypto markets.<\/p>\n

The hire<\/a> of a lawyer with deep compliance roots was not accidental. Binance.US spent years under the shadow of a federal lawsuit that forced the platform to scale back operations significantly and temporarily cut off US dollar banking access entirely.<\/p>\n

SEC Lawsuit Dismissed, Path Cleared For Comeback<\/h2>\n

The Securities and Exchange Commission sued Binance.US in 2023, accusing the exchange of operating without proper registration.<\/p>\n

The case dragged on before the agency dropped it with prejudice in May 2025 \u2014 one of several crypto enforcement actions pulled back under US President Donald Trump\u2019s administration.<\/p>\n

Before that, the exchange had already taken a hit. It stopped processing dollar deposits and withdrawals after the legal pressure mounted, leaving customers limited to crypto-only transactions.<\/p>\n

Dollar banking was restored roughly a year ago, a key step toward rebuilding trust with users who had grown cautious.<\/p>\n

Since then, the platform has rolled out new rewards programs, expanded staking options, and introduced a referral program \u2014 all moves aimed at winning back users who drifted to competitors during the turbulent stretch.<\/p>\n

BTC<\/p>\n

Binance.US: New Products Signal Bigger Ambitions<\/p>\n

The company said Wednesday it plans to keep growing<\/a> its staking product line while adding services tied to decentralized finance and tokenized assets.<\/p>\n

Tokenized assets \u2014 which include digital representations of things like stocks \u2014 have gained traction across the industry.<\/p>\n

<\/p>\n

Reports<\/a> indicate the total value of tokenized stocks has already crossed $1 billion across multiple platforms.<\/p>\n

Other major exchanges have been building out similar offerings, competing for customers who want more than a place to trade crypto.<\/p>\n

Binance.US is joining that race later than some rivals, but with a cleaner legal standing than it had just 12 months ago.<\/p>\n

Featured image from Gemini, chart from TradingView<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Binance.US is planning to push into decentralized finance and tokenized assets \u2014 a signal that the company intends to do more than just recover from years of legal trouble. The announcement came alongside the appointment of a new chief executive, marking what the company is positioning as a fresh start. Compliance Background Shapes Leadership Choice […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[2],"tags":[3,4,5],"class_list":["post-76040","post","type-post","status-publish","format-standard","hentry","category-news","tag-crypto","tag-doge","tag-news"],"_links":{"self":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/76040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=76040"}],"version-history":[{"count":0,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=\/wp\/v2\/posts\/76040\/revisions"}],"wp:attachment":[{"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=76040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=76040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dogewisperer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=76040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}